Market Entry Greater China
If you are a manufacturer for consumer goods, chances are you have been thinking about venturing to markets in Far East. Much has been said about the sales potential in Greater China, consensus is that this potential is immense. However: complexity and risk are equally extensive. We provide end-to-end guidance on your journey towards your market presence in Greater China.
Product Portfolio Preparation
Each market has specific product requirements due to consumer's demands and/or regulatory obligations. We pre-screen all products in scope and establish a suitable short list to start and build upon in the long run.
Product Registration & Certification in China
Every product entering the markets of Greater China needs to be registered. Depending on the product, this process varies in complexity and time. We manage this process for you end-to-end and on site.
Import, Export, Distribution & Logistics
From the production line in the country of origin to retail in Greater China. In order to ensure a sustainable profitability, an effective import & distribution model needs to be established. We point out the best options available.
Contracting & Legal
When doing business abroad, its imperative to be aware of the legal framework and related implications. Our legal team in Mainland China and Taiwan is experienced in trade-related topics and also familiar with the needs of western businesses doing business in the East.
Trademark Registration and Intellectual Property
Trademark and intellectual property are a sensitive and often underestimated matter in Greater China. We have you covered beyond the basics so that no nasty surprises are looming.
Sales & Marketing
Even well established products selling in the country of origin for decades are no free pass for high sales volumina in Greater China. We will be working with you to establish the best possible marketing & sales plan for your brand / products.
Greater China is large, larger than most of us can comprehend - in addition comes the complexity. This means many things but foremost that a strategic business development plan is needed to establish a phased market entry. This is key to sustainable growth across broad geography.
Managing day-today operations
Actively managing and expanding a network of sales channels, talking to wholesale, retail and even consumers is paramount to success and it can't be accomplished remotely. We manage your formal presence economically and efficient.
Monitoring & Reporting
Part of day-to-day operations is monitoring of all important elements on site as well as periodical reporting. We establish this administration such that the overhead for you stays at the minimum.
Food Manufacturing & Technology
Perhaps you want to move your production closer to your selling markets, or you just need flexible support in the area of food technology and production? Our seasoned specialists assist you in the following fields:
Food Technology & Production
The food industry is very sensitive to consumers demands and therefore its production processes and production infrastructure are complex. Perhaps you want to create something new or improve something existing - in any case our food technologists are ready to share decades of their experience with you.
Infant Food / Functional Foods
Among any other foods, baby and infant food products are the most sensitive. Our little ones require specific nutrition profiles and the highest food safety standards. Trust in related products is therefore essential - trust between consumer and manufacturer which, in some cases, has been established over many decades. Therefore it is no surprise that these established products are still on high demand in Greater China. We understand the products, the market and the fast changing regulatory environment in China.
Product Development & Formulation
Food products can be designed from scratch to cater for specific requirements. Alternatively existing formulae may be adjusted to comply with regulatory requirements. Either way, our team is equipped to develop your specific product.
QM/QA Processes, Audits, Certification, Validation, GMP
If you are running a production, you may want to improve your processes involving these topics or you may just want to have your processes audited.
Production Infrastructure and related systems integration
Building a new factory from scratch or expanding / upgrading an existing one - our experienced specialists have done it before and are ready to engage in your project.
Sourcing of raw materials
Sourcing quality ingredients as economical as possible is essential for any production. Our global sourcing network includes various goods within and beyond the food industry. Just let us know what you need.